Working with Alexandra on her new store meant a further iteration of our original concept from her first shop, 5 years ago. Developing this concept into the new space on Bermuda’s premier shopping street for tourists and locals alike, the brand is given space to breathe and step into it’s own as a big player on the Island’s retail scene. Incorporating natural elements, showing how Alexandra designs her pieces, as well as letting customers explore the store, where all critical in this space. Not to mention the sense of whimsy. Customers can sit down at a dressing table and try on pieces, and fibre optic sparkles glitter on the jewellery “bar” which doubles as both a consultation area and a champagne bar, for evening events. A truly flexible space for a growing brand.
